When will Hollywood get the message?

A New York Times story today reported a slump in movie going and how the movie industry is beginning to worry. Perhaps if Hollywood put out more decent movies, more of us would spend the $10 to see them in the theater. There's a dearth of quality entertainment out there right now. The whole industry needs to be revived by up and coming talent that has actual skills and doesn't need to appeal to the lowest common denominators to sell.